Do you think of selling with soul for a smart business? Or do you take your business for granted?
We are living in a time of great change. You can see it in the news, in the lives of your friends, and in your own daily business and marketing challenges. You can feel it. It’s all around. And when you listen closely, you know that you are being called to a new level of integrity in your business dealings, perhaps even in the kind of business that you provide.
Through it all, there is a demand that you make truly smart business decisions, decisions that effect how you will treat both yourself and your customers, decisions that tap into a new depth of commercial integrity, an integrity that resides in your soul…
Can you feel it as you read this?
Can you sense it as you think about the customers you serve?
If yes, then it’s time for you to take a new approach to your marketing that will express your deep care for your customers’ well being, rather than just going after closing the sale.
** Determine what you actually feel — at the seat of your soul — for the people who are looking for you and what you provide. If this is difficult, remember that you decided to sell your particular service or product to help solve a problem that you know your buyer seeks to solve. Then, remember what it feels like when your buyers thank you for touching and changing their lives
** Be sure to write or speak your marketing message from your heartfelt care, rather than your head. That way your feelings of care will come across to your readers.
** Deepen your commitment to connect with your online and/or offline community from this inner space of heart and soul as you continue to build your business, so that everything you do confirms your integrity and brings greater joy and peace of mind to you and to your followers.
Because it is in your soul that you will find deep positive and heart-felt gudiance for running a spiritually smart business. And then you will speak from your soul to the soul of your customer’s sincere need. And when you do, your customer will know they are in the right place. They have found a home, a commercial home that they can trust and buy from again and again.
That’s the soul-based integrity you can enjoy. And grow your business knowing you are in service to the well being of yoru customers not just your bottom line.
Then you’ll be creating a better life for both of you… buyer and seller… because selling is spiritual service when you market from your soul-based integrity.